NCS Colour – Virtual Relativity

In the same way that the Art Deco era emerged after the horrors of World War I with its new kind of opulence and extravagant colours, today we can see a similar reality arising due to the new global climate. And it is very virtual and very relative!

We are diving into a completely different universe, built on a fascination with the unknown and unfamiliar attributes. Today we want to escape from reality into a familiar, controllable, perfect “world” – knowing that it is neither real nor trustworthy.

A new form of distraction acts as therapy, escaping into a new fantasy or rather a relative reality; a world of multifaceted truths. This is an evolution of Human Identity connected to both Artificial and Human Intelligence, but today it is a new kind of merged intelligence, an emotional intelligence.

Developing a virtual reality with earth-like and human attributes, playing on the emotional triggers of being human, enforces our ability to feel a connection to something that is unreal, that is fake. We escape into VR worlds that are very similar to our own, an improved and safe reality where we know what is true, that it is all fiction.

Find the range of NCS colours:

(Universal Paints uses the Natural Colour System® (NCS), a scientifically based colour system that allows for accurate cross-industrial colour communication for designers and manufacturers, retailers and customers. NCS is a global standard for definition and the national standard for South Africa.)

Image and copy courtesy NCS

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